Cambridge Judge Business School Business Analytics | Online Certificate Programme
DURATION 3 months, online 4–6 hours per week
cambridge-online-executive-education.emeritus.org
1. Decision Biases
- Identify the types of biases in a decision making process and learn how to ask for the right information.
결정 편향
의사 결정 과정에서 편향 유형을 식별하고 올바른 정보를 요청하는 방법을 배웁니다.
2. Descriptive Analytics 설명적 분석
요약 통계를 포함하여, 보유한 데이터를 수집, 정리 및 설명할 수 있어야 함.
• What is data mining • Web scraping • Application Programming Interface (API) • What data can you nd? • What do you think about the data you found? • Amazon and APIs • Data cleaning • Descriptive statistics • Normal and not normal distributions • Effect size and confidence intervals
3. 실험 Experimentation
의미있는 데이터를 수집하여 데이터 기반 결정을 내리는 실험
4. Predictive Analytics 예측분석
기계학습 도구/모델을 사용하고, 신경망을 식별하고, 데이터를 분석하여 비지니스 결정을 최적화 함
part 1 ML
• Machine learning vs hypothesis testing • Machine learning in practice • Model over-fitting
• Machine learning algorithms • Supervised machine learning • Decision trees & random forest • Support vector machines • Hyperparameter optimisation • Ensemble methods • Interpret an analysis • Machine learning in the real world
part 2 Neural Networks
•Applications of neural networks • The biology of animal neural networks • Assumptions for neural networks • How a neural network makes predictions • Choosing the network architecture • Recurrent neural networks • Reinforcement learning for businesses
5. Prescriptive Analytics I
What is prescriptive analytics? • Connecting predictive analytics to a business objective • Deep dive into a business model • Making a business decision • Decision Trees • SmartService Case
• Risk aversion 위험회피
• Sunk cost fallacy 매몰 비용 오류
• Diversification 사업 다각화
• Decision making process and debiasing 편향제거
Ethics / Legal and Organisational Issues
• Setting up the right infrastructure • Big data strategy • GDPR • Privacy and Anonymization • Hacking and insider threats • Making customers comfortable
Case studies
- Hotel Industry : how does a hotel booking platform test whether advertising on its website works?
- Netflix : How Netflix used a competition to improve their search and recommendation algorithms?
- Art: How do you use neural networks to train computers to replicate the styles of different artists?
- London Time: How many fashion watches should LondonTime order before the selling season begins?
- BioTech Company: How do they decide which 2 of the 4 promising drugs can be developed further?
- UPS: How their ORION inititiative allowed UPS to save an estimated $300-$400 million and led to a reduction of 100 million miles driven?
Google Oxygen: How google used data to see wheather managers matter?
카 레이싱? 팀이 참여여부 예측?
스마트 서비스: 계약을 성사시킬 확률 예측